Blending the Art of Film
with the Science of Marketing
RAW COLLECTIVE - CREATIVE ADVERTISING AGENCY
We build integrated advertising ecosystems for brands and founders bringing strategy, creative, production, media and performance operate as one to build relevance, demand and measurable growth.
THE RAW PHILOSOPHY
Brands are not built in silos. We connect the story a brand needs to tell with the business it needs to build. From brand strategy and creative development to production, media and performance, every discipline is aligned around a shared commercial objective.
Brand • Creative • Production • Media • Performance
THE RAWC SHOWREEL
Different disciplines. One commercial objective.
A selection of work across RAW Collective's creative, production and marketing ecosystem.
OUR CORE VERTICALS
Three disciplines.
One integrated creative ecosystem.
CONTENT/FILM PRODUCTION
PERSONAL
BRANDING
DIGITAL
MARKETING
Our Capabilities
CONTENT/FILM PRODUCTION
We create films and content that give brands a distinct visual voice. From TVCs and brand films to DVCs, campaign assets and social-first content, we bring strategy, creative direction and production together under one roof.
From the first concept to the final frame, RAW manages the production process with equal attention to the story, craft and commercial objective. The result is work designed not simply to look good, but to communicate clearly and hold attention across the platforms it is built for.
Brand Films • TVCs • DVCs • Commercial Films • Campaign Content • Social-First Content • Product Films • Corporate Films • Post-Production
PERSONAL BRANDING
We build personal brands for founders, entrepreneurs, coaches and professionals through a genuinely done-for-you approach. From positioning and content strategy to creative direction, production and publishing, we take ownership of the brand so you can stay focused on your business.
We turn expertise, perspective and personality into a consistent brand people can recognise and remember. Every part of the process is built around what you stand for, what you want to be known for and the audience you need to reach.
Founder Positioning • Personal Brand Strategy • Content Strategy • Content Production • Social Media • Thought Leadership • Brand Management
DIGITAL MARKETING
We believe people don't buy products and services simply for what they do. They buy what those things represent, the emotion they create and how a brand makes them feel. We build the digital presence around that story, turning what a brand stands for into communication people can discover, connect with and remember.
We build the digital ecosystem that gives that story a life in the market. From branding and web design to social-first marketing, performance, PR and influencer marketing, every touchpoint is connected to the same narrative and commercial objective.
Digital Strategy • Social-First Marketing • Performance Marketing • Branding • Website Development • PR • Influencer Marketing • Content Marketing • Lead Generation • Campaign Management • Analytics & Optimisation
The Founder
With over seven years across film, advertising and marketing, Rishabh brings a dual perspective to brand building, shaped by experience across the creative and commercial sides of the advertising ecosystem.
An award-winning filmmaker by background & a marketer who built startups from scratch. He has worked with D2C brands, technology and renewable energy businesses, hospitality brands and founder-led personal brands, including entrepreneurs, coaches and business leaders.
He established RAW Collective with the belief that Advertising work is not just about making something to be seen. It is about understanding what a brand needs to say, why it needs to say it, and how that story can move the business forward.
Rishabh Guglani
Founder & Award Winning Filmmaker
Frequently asked questions
Are you a creative agency, production company or marketing agency?
RAW Collective is a Creative Advertising Collective bringing together strategy, creativity, film and content production, personal branding and digital marketing under one roof. Our collective model allows different disciplines to work together around a brand's objective, from developing the idea and telling the story to executing the work and taking it to market.
What makes RAW Collective different from a traditional agency or production house?
RAW Collective brings the creative and commercial sides of advertising together. We don't treat strategy, creative, production and marketing as isolated functions. We understand the brand, develop the story, bring it to life and build the right marketing approach around it.
Can RAW Collective handle a project from strategy through production and marketing?
Yes. Depending on the requirement, we can work across strategy, creative development, content and film production, social-first marketing, digital marketing, performance, PR and influencer marketing. We can manage an engagement end-to-end or take ownership of a specific requirement.
What does RAW Collective's done-for-you personal branding include?
Our personal branding offering is genuinely done-for-you. We handle positioning, strategy, content planning, creative direction, production and digital execution, building and managing the individual's brand presence while they remain focused on their business or profession.
Can RAW Collective work alongside our existing marketing team or agency?
Absolutely. RAW Collective can work alongside internal marketing teams, creative agencies, media partners, PR teams or other specialists. We can integrate into an existing ecosystem or take ownership of a defined creative, production or marketing mandate.
How does RAW Collective measure whether its work is successful?
The measure depends on the objective. It can range from brand awareness and audience growth to engagement, leads, demand generation and other business outcomes. We believe creative quality and commercial effectiveness should work together, with the work ultimately serving a clear business objective.
Let's Build Something Bold.
Tell us about your brand, your product, or your idea — we'll help you turn it into something sharp, modern, and ready to scale.
Ready when you are — let's create something unforgettable.
Social
Linkedln
Blending the Art of Film
with the Science of Marketing
Capabilities
Content & Film Production
Personal Branding
Digital Marketing
Brand Strategy
Performance Marketing
PR & Influencer Marketing
© 2026 RAWC. All rights reserved.
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DLF Corporate Greens,
Sector 74A, Gurugram, Haryana
write us - hello@rawcollective.in
+91 98219 99168
RAWC.
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